I’ve been trying a whole host of new social media tools in my Hootsuite Ambassador role over the last few weeks. One really simple tool which gives some very straight ahead and informative insights is Hootsuite’s Grader tool.
By simple connecting the tool to your twitter account, you get a whole host of insights measured against industry averages including – how big is your audience?; do your messages get retweeted?; how actively your followers are engaging with you?; do your messages contain rich content? and are you responsive?
Added to this you get a handy report emailed to you which gives you detailed information on how you can extend your reach, boost engagement, and make social media work for your business.
All useful stuff. Check it out for yourself: http://grader.hootsuite.com/