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theatre royal

Proposed Front of House, Theatre Royal, Glasgow

Client Scottish Opera (with RGA/GVA)
Services Feasibility, research, strategy, investment
Date 2011

The development of a business case (work conducting with RGA/GVA) for the front of house extension of Theatre Royal Glasgow and a demonstrable case to secure the money for the £9.6 million development (with monies already secured from the Scottish Government).

theatre royal

Inputs included developing an understanding of:

  • Theatre Royal as a driver of financial returns beyond just bar profits (including running Front of House during the day;
  • the market opportunity for Theatre Royal a “third place” and the potential financial gains from it;
  • developing key elements towards a new business model for the new Front of House;
  • preparing a business case for Scottish Opera to present to investors.

How
I managed the development of:

  • a comparative dossier outlining examples of relevant and successful business models for theatres, arts centre and other major urban arts institutions across the UK and Europe;
  • an overview of Glasgow’s creative and cultural offer – key institutions, organisations, individuals – and its impact on Glasgow’s economy.
  • a feasibility study demonstrating the business opportunity for Theatre Royal as a daytime economy destination plus a series of recommendations for the use of its space from retail and pop-up space for local creative companies to an all-day independent coffee shop destination;
  • establishing relationships with key cultural decision makers across the city.

Results

  • Development of an investment-ready business model proposal (currently in negotiation to secure the remaining finance required to begin work on the front-of-house extension) leading to:
  • opportunities to meet with potential independent food and coffee retailers to manage the Front of House during the daytime)
  • putting Theatre Royal on a surer footing in terms of developing future opportunities.

Proposed Revamp.

theatreroyal

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